HOW IT STARTED:

Appliance Plus is a family owned business, serving Rural Iowa since the 1950's. Independently family owned and growing into the 4th generation. Appliance Plus is a GE showcase dealer supplying rural Iowa with new, scratch & dent and pre-owned appliances.

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HOW IT'S GOING:

The enterprise was started when Harold Fox opened an electrical business in 1946.  A few years later, he added plumbing and heating along with General Electric appliances.  Duane Fox worked with his father and, in 1965, he and Faith purchased the business after Harold passed away.  In 1977, a new shop was built in Stanley to accommodate the growing business.

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Duane and Faith purchased the old Hardee’s building on South Frederick Avenue in Oelwein and started Appliance Plus in 1996, where they sold U.S. Cellular phones and appliances.  Gary and Brenda Fox took over as owners in January 2003 after Gary had worked with his father for over 25 years.  In 2005 Appliance Plus purchased a location in Independence and opened Appliance Plus/Phone Connection.  Appliances and UScellular phones are sold in that community.  In October 2013 a new building was constructed in West Union and UScellular phones are sold there. Then in June 2016 the New Hampton location was added as just a UScellular location. The new location for our Oelwein store was purchased in July of 2017 and opened in November 2017. During the year of 2019, Appliance Plus had sufficient growth with adding Charles City in July and Webster City in September. In 2020, the Webster City location moved to a larger location to have room to incorporate appliances, cellphones, and liquidation sales. The company experienced an even greater growth with adding in Osage and Forest City in November of 2021. The Administration Building was also a great addition to the company using our first original old Hardee’s building in Oelwein. The Administration Team moved into this location in February of 2022. In July 2022, the towns of Dyersville and Waukon were added into the company offering UScellular products. In November 2022, Appliance Plus was brought to the Dyersville Area providing the Dyersville community with a local GE Showcase Dealer. Official branding for Appliance Plus was rolled out In January of 2023 featuring a new secondary logo of AP+ within a pentagon. Waukon re-homed to its permanent location after a new building was constructed in July 2023. Continuing company expansion, in August 2023, an Algona location was added, offering UScellular products and services.

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FORWARD THINKING:

Appliance Plus is committed to bringing you the top name brand appliances and products at low prices. From the sale to delivery and installation to service, our goal is to meet and exceed our customers' needs. We will work with you to find a product that fits your needs, budget and lifestyle. 

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MISSION:

We pride ourselves on serving the communities that we live and work in. We strongly believe having the right people who share our passion and vision of providing an exceptional customer experience makes shopping with us enjoyable. We truly care about all of our customers and strive to provide the solutions to fit their individualized needs.

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